6 Fool-Proof Tips to Improve Your Social Media Marketing Efforts
You've created social media account(s) for your business, and you're posting now and then, but you still don't totally understand social media marketing. Well, read on, my friend. I've got six fool-proof tips to help you make your social media accounts better than ever.
This will be short and sweet, so let's get to it!
1. Learn what hashtags are and how they work (and then go use them!)
Hashtags are tricky for some people but they're a must in social media marketing. Lucky for you, I wrote a whole post about what they are, how to use them, and how to find ones that will get you results!
2. Take better pictures.
This is going to sound harsh, but unless you're a photographer, you can probably stand to take better pictures for social media. I'm a stickler for the photos that I use for myself and my clients because great visuals are a huge part of social media (especially Instagram!) And you don't need expensive equipment, your smartphone will get the job done! This guide is full of great tips (all of which I implement in my photography)! Bonus tip: Use sites like Unsplash and Kaboom Pics to find royalty-free stock photos.
I've said it before, but I'll say it again, social media is a two-way street. Follow others, like their posts, comment once in a while, and respond to inquiries quickly. You can encourage your followers to interact with you by asking questions in your posts and running polls.
4. Monitor your efforts.
You should really use a monitoring tool to, well, monitor your efforts. You want to make sure you're posting what your followers want to see. Otherwise, what's the point of social media marketing? Monitoring will tell you what's working and what's not. Use a tool Hootsuite and the native analytics on your platform to understand how your account is doing.
5. Change up your posts.
I mean this in two ways. First, mix up the type of posts: videos, photos, and the increasingly popular Boomerang on Instagram. I also mean to change up your content. Here are five ideas beyond the standard product shots to get you started:
Behind the scenes. Share pics of your baker/chef/seamstress/design team/dog trainers in action!
Your product in action. Have a picture of a cup of your coffee on someone’s desk? Yes! Did you wear a shirt you designed out and about? Bingo! People love to see your goods in action. Show them. (If a customer has shared a pic with something of yours, ask if you can repost it with photo creds! Always ask first!)
Relevant quotes. I love to use Canva to create social media graphics with quotes relevant to my clients’ niche(s). Quotes are popular on social media, so this is an easy way to create good, shareable content!
Images from Pinterest. Pinterest is a black hole great place to find inspiration! You can share relevant images from Pinterest on your social media channels, as long as you give credit. Throw in a link to the site it came from or, better yet, tag them in the post!
Resources. Did you find an article or infographic you think your readers would like? Share it!
6. Be consistent!
Consistency is key! If you're posting once a week or once every few days, that's not going to cut it. Aim for a post every single day and set your posts to automatically be shared on multiple social networks. You can use a tool like Hootsuite to do this but Instagram makes it easy to share one post on multiple networks.
My challenge to you is to choose one of these to focus on this month. Whether you decide to post every single day or interact more, just choose ONE and see how it impacts your social media presence.